Google is a play on the word googol, a mathematical term that refers to the number represented by the numeral 1 followed by 100 zeros. Google founders Larry Page and Sergey Brin developed the search engine they first called "BackRub" in reference to its unique ability to analyze the back links pointing to a given website. They renamed the search engine to Google and officially opened to its first search customers on September 7, 1998.
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