Sunday, February 14, 2010

Gerard Swope

As president of General Electric during the 1920s and 1930s, Gerard Swope introduced several revolutionary business concepts to corporate America. Swope developed the idea of consumer lending when he established GE Credit to help sell its electric appliances to new customers. Swope is also credited with the concept of offering corporate perks to employees such as profit sharing.
More Business and Management

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