Thursday, March 31, 2011

Color and marketing

The use of color in business and marketing copy has been a powerful psychological tool for many years. The following are some basic color guidelines: black represents power; white is purity; gray is stability; red represents energy; blue is calming; green represents nature or money; yellow is for happiness; orange is flamboyant; purple is royalty; and brown represents stability and friendship.
More Business and Management

Wednesday, March 30, 2011

Karl Marx

German-born philosopher Karl Marx, considered the "father of Communism," believed that class struggle was the basic tenet of society and predicted that capitalism would be ultimately destroyed by its own inherent contradictions. Although obscure during his life, Marx's influence would profoundly affect the world's political and economic landscape during the course of the 20th century.
More Business and Management

Tuesday, March 29, 2011

Rebates

Nearly 20% of all computer and digital products are now sold with some form of rebate, according to a recent Business Week article. Industry experts estimate that some 400 million rebates with a value of $6 billion are offered each year. Retailers and manufacturers love rebates because almost 40% of them never get redeemed, translating to more than $2 billion in extra revenue each year.
More Business and Management

Monday, March 28, 2011

Fastest growing occupations

According to the latest Bureau of Labor Statistics, Office of Occupational Statistics and Employment Projections, the fastest growing occupations in the United States are: network systems and data communications analysts; computer software engineers; personal financial advisors; veterinarians; and substance abuse and behavioral disorder counselors.
More Business and Management

Sunday, March 27, 2011

KPI

KPI stands for Key Performance Indicators. KPI are quantifiable measurements that help an organization define and measure progress toward organizational goals. KPI indicators are a function of the business or the type of organization. The key requirements for KPI are they must reflect the organizational goals, they must be quantifiable, and they must be measurable across time frames.
More Business and Management

Saturday, March 26, 2011

Business travel

Business travel, once considered a perk of a job, is now looked at increasingly as a nuisance activity. Increasingly crowded aircraft, security screenings, flight delays and late-night work-related dinners are some of the reasons why business travel has degraded, according to a recent YPBR travel survey. More than 30% said they were actively seeking new technology to reduce business travel.
More Business and Management

Friday, March 25, 2011

Business.com

Business.com is a leading business search engine and directory serving more than 40 million users. Business.com helps decision makers quickly find what they need to manage and grow their businesses. It also allows advertisers to reach these users wherever they are across the business Internet through premier partners, including Forbes, BusinessWeek, Hoovers, Financial Times and Internet.com.
More Business and Management